
A new discovery rekindles hope that large reservoirs of oil will be found beneath Alberta
Source: Provincial Archives of Alberta, A10793

The first producing oil well in Western Canada is drilled.
Source: Glenbow Archives, NA-1585-7
Built on Legacy. Driven by What's Possible.
Legacy isn’t just what you inherit. It’s what you prove, day after day, project after project.
Since 1926, Westburne has been there, starting in Turner Valley and growing alongside the industries, trades, and communities that built this country. We’ve powered oil rigs and factories, hospitals and high-rises, because when the work matters, reliability matters more.
A century later, that foundation still holds. We bring the same grit and expertise our founders did, now paired with smarter tools, deeper technical knowledge, and a network that spans coast to coast. For customers who need it done right. For partners who expect more. For employees who take pride in the work.
This is what 100 years earns you: trust that’s been tested, relationships that endure, and a name that means something when it’s on the line.
03
The first producing oil well in Western Canada is drilled.
In 1902, the Rocky Mountain Development Company drills a well on Cameron Creek (in what is now Waterton Lakes National Park). It is the first producing oil well in western Canada.
Source: Glenbow Archives, NA-1585-7
A new discovery rekindles hope that large reservoirs of oil will be found beneath Alberta.
Discovered by British Petroleum in 1923, the large Wainwright oil field revives hopes for the Alberta oil industry.
Source: Provincial Archives of Alberta, A10793
Built on Legacy.
Driven by What's Possible.
From Turner Valley to today, 100 years of showing up, solving problems, and moving forward.
Legacy isn’t just what you inherit. It’s what you prove, day after day, project after project.
Since 1926, Westburne has been there, starting in Turner Valley and growing alongside the industries, trades, and communities that built this country. We’ve powered oil rigs and factories, hospitals and high-rises, because when the work matters, reliability matters more.
A century later, that foundation still holds. We bring the same grit and expertise our founders did, now paired with smarter tools, deeper technical knowledge, and a network that spans coast to coast. For customers who need it done right. For partners who expect more. For employees who take pride in the work.
This is what 100 years earns you: trust that’s been tested, relationships that endure, and a name that means something when it’s on the line.
Celebrating 100 Years Together
From employee reflections and customer partnerships to industry insights and milestone moments, explore the stories that celebrate Westburne’s first 100 years and inspire the next century.
A Century of Partnership
Trusted partners reflect on the relationships, collaboration, and shared achievements that have helped shape 100 years of success.
Meet the Team
Fun and candid employee perspectives that showcase the personalities, teamwork, and camaraderie behind Westburne’s success.
Behind the Scenesat Westburne
A lighthearted look at our workplace culture as team members compare their offices to iconic TV shows.
Memories That BuiltOur Legacy
Employees look back on the moments, milestones, and experiences that have made Westburne a special place to work and grow.
What 100 YearsMeans to Us
Westburne team members share their reflections on a century of growth, innovation, and the relationships that have shaped our journey.



Premio Promotion
The Journey Continues
Across the country, one branch at a time, the torch moves forward, carrying a century of legacy into the next. Follow its path as it travels coast to coast, connecting every location in a shared moment of progress and pride.
Division Leaderboard
An overview of how each division is performing based on total Premio Points earned to date.
Ontario
47 branches
Top Branches
- 1. Timmins 10000 pts
- 2. Smiths Falls 10000 pts
- 3. Sault Ste Marie 10000 pts
West
24 branches
Top Branches
- 1. Fort St. John 10000 pts
- 2. Edmonton North/Main 10000 pts
- 3. North Vancouver 10000 pts
Quebec
18 branches
Top Branches
- 1. St-Jérome 10000 pts
- 2. Laval 10000 pts
- 3. Brossard 10000 pts
Midwest
11 branches
Top Branches
- 1. Estevan 10000 pts
- 2. Thunder Bay 4500 pts
- 3. Prince Albert 4500 pts
A Century of Milestones
Scroll using the arrows to see our history.
A hundred-year story begins
The supply business begins
Electrical enters the picture
The network keeps growing
A new name. A clear identity.
Pure electrical. Fully focused
The Westburne name is born
Coast to coast in four years
Into the United States, overnight
North America’s largest
Joining a global family
100 years. Still building
Are you a fan of Messi? ⚽
To celebrate our 100-year milestone, we want you to be part of something legendary. Westburne is giving you the chance to win a signed Lionel Messi jersey and other legendary sports memorabilia!
Register for The Century Play by August 31 and earn ballots on eligible in-stock purchases made in-store or online from August 3 to October 30. The more you spend, the more ballots you earn, and the more chances you have to win!
https://www.westburne100years.ca/centuryplay/
Êtes-vous un fan de Messi? ⚽
Pour célébrer notre 100e anniversaire, nous voulons que vous fassiez partie de quelque chose de légendaire. Westburne vous donne la chance de gagner un chandail autographié de Lionel Messi ainsi que d’autres articles de collection sportifs légendaires!
Inscrivez-vous au Jeu du Siècle d’ici le 31 août et obtenez des bulletins de participation sur les achats admissibles de produits en stock effectués en succursale ou en ligne du 3 août au 30 octobre. Plus vous dépensez, plus vous obtenez de bulletins de participation, et plus vous avez de chances de gagner!
https://www.westburne100years.ca/centuryplay/
#Westburne100 #TheCenturyPlay
Are you a fan of Messi? ⚽
To celebrate our 100-year milestone, we want you to be part of something legendary. Westburne is giving you the chance to win a signed Lionel Messi jersey and other legendary sports memorabilia!
Register for The Century Play by August 31 and earn ballots on eligible in-stock purchases made in-store or online from August 3 to October 30. The more you spend, the more ballots you earn, and the more chances you have to win!
https://www.westburne100years.ca/centuryplay/
Êtes-vous un fan de Messi? ⚽
Pour célébrer notre 100e anniversaire, nous voulons que vous fassiez partie de quelque chose de légendaire. Westburne vous donne la chance de gagner un chandail autographié de Lionel Messi ainsi que d’autres articles de collection sportifs légendaires!
Inscrivez-vous au Jeu du Siècle d’ici le 31 août et obtenez des bulletins de participation sur les achats admissibles de produits en stock effectués en succursale ou en ligne du 3 août au 30 octobre. Plus vous dépensez, plus vous obtenez de bulletins de participation, et plus vous avez de chances de gagner!
https://www.westburne100years.ca/centuryplay/
#Westburne100 #TheCenturyPlay
Today We Climb! The day is finally here!
Good luck, Anshul. The entire Westburne community is behind you.
Support Anshul`s climb and make a donation through the link below.
https://www.westburne100years.ca/theclimb/
Aujourd`hui, nous grimpons! Le grand jour est enfin arrivé!
Bonne chance, Anshul. Toute la communauté Westburne est derrière toi.
Soutenez l`ascension d`Anshul en faisant un don via le lien ci-dessous.
https://www.westburne100years.ca/theclimb/
#westburne100 #rexelgroup
Today We Climb! The day is finally here!
Good luck, Anshul. The entire Westburne community is behind you.
Support Anshul`s climb and make a donation through the link below.
https://www.westburne100years.ca/theclimb/
Aujourd`hui, nous grimpons! Le grand jour est enfin arrivé!
Bonne chance, Anshul. Toute la communauté Westburne est derrière toi.
Soutenez l`ascension d`Anshul en faisant un don via le lien ci-dessous.
https://www.westburne100years.ca/theclimb/
#westburne100 #rexelgroup
100 years is a significant milestone, but it wouldn`t be possible without the people behind it.
A lot has definitely changed over the years, but one thing hasn`t: the importance of working together.
Hear from Westburne employees as they share what this milestone means to them and the role people play in our continued success!
Follow our story here: https://www.westburne100years.ca/our-story/
100 ans, c’est une étape importante, mais elle n’aurait pas été possible sans les gens qui en sont à l’origine.
Beaucoup de choses ont changé au fil des ans, mais une chose demeure la même : l’importance de travailler ensemble.
Découvrez ce que cette étape représente pour les employés de Westburne et le rôle que les gens jouent dans notre succès continu.
Suivez notre histoire : https://www.westburne100years.ca/our-story/
#Westburne100 #Rexelgroup
100 years is a significant milestone, but it wouldn`t be possible without the people behind it.
A lot has definitely changed over the years, but one thing hasn`t: the importance of working together.
Hear from Westburne employees as they share what this milestone means to them and the role people play in our continued success!
Follow our story here: https://www.westburne100years.ca/our-story/
100 ans, c’est une étape importante, mais elle n’aurait pas été possible sans les gens qui en sont à l’origine.
Beaucoup de choses ont changé au fil des ans, mais une chose demeure la même : l’importance de travailler ensemble.
Découvrez ce que cette étape représente pour les employés de Westburne et le rôle que les gens jouent dans notre succès continu.
Suivez notre histoire : https://www.westburne100years.ca/our-story/
#Westburne100 #Rexelgroup
Race day was a day to remember! This past Sunday, wehad the pleasure of sponsoring the 1K Fun Run at the Edmonton Marathon.
From the start line to the finish, participants took on the course with enthusiasm and determination, creating a fun and encouraging atmosphere for runners and families alike.
As we celebrate 100 years of powering communities across Canada, we were proud to support an event that brings people together, promotes active living, and inspires the next generation.
Thank you to the organizers, volunteers, participants, and supporters who helped make race day such a success. We loved being part of this memorable event and look forward to continuing to support the communities we serve for the next 100 years.
Follow our centennial journey at westburne100years.ca
#Westburne100 #RexelGroup #EdmontonMarathon
Race day was a day to remember! This past Sunday, wehad the pleasure of sponsoring the 1K Fun Run at the Edmonton Marathon.
From the start line to the finish, participants took on the course with enthusiasm and determination, creating a fun and encouraging atmosphere for runners and families alike.
As we celebrate 100 years of powering communities across Canada, we were proud to support an event that brings people together, promotes active living, and inspires the next generation.
Thank you to the organizers, volunteers, participants, and supporters who helped make race day such a success. We loved being part of this memorable event and look forward to continuing to support the communities we serve for the next 100 years.
Follow our centennial journey at westburne100years.ca
#Westburne100 #RexelGroup #EdmontonMarathon
The finish line may have been crossed, but the impact of race day lasts much longer.
The Edmonton Marathon`s Kids 1K Fun Run gave participants the chance to take on a challenge, try something new, and celebrate an accomplishment they can be proud of.
Thank you to the families, volunteers, supporters, and participants who helped make the day so special.
Here`s to moving forward together.
La ligne d`arrivée a peut-être été franchie, mais l`impact de cette journée de course se fera sentir bien au-delà de l`événement.
Le Kids 1K Fun Run du Marathon d`Edmonton a permis aux participants de relever un défi, d`essayer quelque chose de nouveau et de célébrer un accomplissement dont ils peuvent être fiers.
Merci aux familles, aux bénévoles, aux partisans et aux participants qui ont contribué à faire de cette journée un moment mémorable.
Continuons d`avancer ensemble.
#westburne100 #rexelgroup
The finish line may have been crossed, but the impact of race day lasts much longer.
The Edmonton Marathon`s Kids 1K Fun Run gave participants the chance to take on a challenge, try something new, and celebrate an accomplishment they can be proud of.
Thank you to the families, volunteers, supporters, and participants who helped make the day so special.
Here`s to moving forward together.
La ligne d`arrivée a peut-être été franchie, mais l`impact de cette journée de course se fera sentir bien au-delà de l`événement.
Le Kids 1K Fun Run du Marathon d`Edmonton a permis aux participants de relever un défi, d`essayer quelque chose de nouveau et de célébrer un accomplissement dont ils peuvent être fiers.
Merci aux familles, aux bénévoles, aux partisans et aux participants qui ont contribué à faire de cette journée un moment mémorable.
Continuons d`avancer ensemble.
#westburne100 #rexelgroup
Today is race day!!
After weeks of hard work and preparation, it`s time to celebrate every participant taking part in the Edmonton Marathon`s Kids 1K Fun Run.
Good luck to everyone hitting the pavement today!
We can`t wait to see you cross the finish line!
Aujourd`hui, c`est le jour de la course!!
Après des semaines de préparation et d`efforts, il est temps de célébrer tous les participants au Kids 1K Fun Run du Marathon d`Edmonton.
Bonne chance à tous ceux qui prendront le départ aujourd`hui!
Nous avons hâte de vous voir franchir la ligne d`arrivée!
#westburne100 #rexelgroup
Today is race day!!
After weeks of hard work and preparation, it`s time to celebrate every participant taking part in the Edmonton Marathon`s Kids 1K Fun Run.
Good luck to everyone hitting the pavement today!
We can`t wait to see you cross the finish line!
Aujourd`hui, c`est le jour de la course!!
Après des semaines de préparation et d`efforts, il est temps de célébrer tous les participants au Kids 1K Fun Run du Marathon d`Edmonton.
Bonne chance à tous ceux qui prendront le départ aujourd`hui!
Nous avons hâte de vous voir franchir la ligne d`arrivée!
#westburne100 #rexelgroup
A safe and stable home creates opportunities, strengthens communities, and helps build a brighter future.
That`s one of the many reasons our very own Anshul Mathur is climbing Mount Rainier in support of Raising The Roof.
Support Anshul`s climb and make a donation through the link below.
https://www.westburne100years.ca/theclimb/
Un logement sûr et stable crée des possibilités, renforce les communautés et contribue à bâtir un avenir meilleur.
C`est l`une des nombreuses raisons pour lesquelles notre collègue Anshul Mathur gravit le mont Rainier au profit de Raising the Roof.
Soutenez l`ascension d`Anshul en faisant un don via le lien ci-dessous.
https://www.westburne100years.ca/theclimb/
#westburne100 #rexelgroup
A safe and stable home creates opportunities, strengthens communities, and helps build a brighter future.
That`s one of the many reasons our very own Anshul Mathur is climbing Mount Rainier in support of Raising The Roof.
Support Anshul`s climb and make a donation through the link below.
https://www.westburne100years.ca/theclimb/
Un logement sûr et stable crée des possibilités, renforce les communautés et contribue à bâtir un avenir meilleur.
C`est l`une des nombreuses raisons pour lesquelles notre collègue Anshul Mathur gravit le mont Rainier au profit de Raising the Roof.
Soutenez l`ascension d`Anshul en faisant un don via le lien ci-dessous.
https://www.westburne100years.ca/theclimb/
#westburne100 #rexelgroup
Got Questions?
We have Answers
From how we started to how you can be part of the celebration, everything you need to know about Westburne's 100th anniversary in one place.
1. What is the Baton Relay?
Think of it as a 100-branch road trip without the van. A digital baton is travelling across every single Westburne branch in Canada, from coast to coast. Each branch receives it, celebrates it, passes it on, and the whole journey is tracked live on this microsite. It is our way of saying every branch matters, every team is part of this, and 100 years is worth celebrating one stop at a time.
2. What has stayed the same at Westburne over 100 years?
The people. Always the people. Every branch is still run by someone who knows their customers by name, understands what they are building, and shows up when it matters. No algorithm, no chatbot, no automated response is going to carry a heavy order to your truck or call you back when something goes sideways on a job. That is a Westburne person. Has been for 100 years. Will be for the next 100.
3. What are the centennial division events?
Four celebrations, four divisions, one massive birthday party spread across the country. Throughout 2026, Westburne is hosting regional events in each division, BC/AB, SK/MB, ON, and QC/ATL. Branch teams, customers, and partners come together to mark the milestone with recognition, celebration, and a genuine good time. Keep an eye on this page for details on the event closest to you.
4. How can customers be part of the celebration?
So many ways. Follow the Baton Relay on this page. Visit your local branch. Come to a division event if you get the invite. And if you have a Westburne memory a project, a moment, a person who helped you out, submit it through the form on this page. Every submission enters you into a draw to win $1,000. Your story might just end up on the microsite or on stage at a division event.
5. How do I share my Westburne memory and what do I win?
6. How do I become a Westburne customer?
Visit your nearest Westburne branch, call us directly, or reach out through westburne100years.ca. Whether you are a contractor, electrician, project manager, or industrial buyer, our team will set you up with an account and make sure you have what you need to get to work. It is straightforward, it is fast, and you will have a local contact from day one.
7. I am a journalist or media contact. Who should I reach out to?
Please contact Westburne’s marketing team directly at marketing@westburne.ca. We are happy to provide background information, brand assets, and spokesperson access for relevant media coverage of the centennial.
8. What comes after 100 years?
The next 100. This centennial is not a finish line it is a checkpoint. The trades that will build tomorrow’s infrastructure, the communities that will grow and need power to do it, the team members who will carry the baton from here, that is what we are building toward. We are not done. Not even close.
9. How many kilometres of wire has Westburne sold over 100 years?
We did the math. Sort of. Our best estimate puts it somewhere in the neighbourhood of 2.4 billion metres of wire and cable moved through Westburne branches over the past century. That is roughly the distance from Earth to the Moon and back three times. Enough to wrap around Canada’s entire coastline more than 40 times. We are not saying we powered the country. But we are not not saying it either.
Disclaimer: these numbers are a fun approximation and not an official figure. Our accountants would like you to know that. Our warehouse team would like you to know they believe it anyway.